/* ============================================================
   YIBRI Campaign Room — styles
   Reference points: Hermès (warm ivory + one signal orange),
   Prada (severe grids, small-caps sans labels), Miu Miu
   (oversized type, playful asymmetry).
   ============================================================ */

:root {
  --ivory: #f6f3ec;
  --ivory-deep: #efe9dd;
  --ink: #16140f;
  --ink-soft: #4c463b;
  --line: #d8d0c0;
  --accent: #c4501f;        /* burnt signal orange, Hermès register */
  --accent-deep: #8e3713;
  --ok: #3c6e47;
  --warn: #a33b2a;
  --serif: "Cormorant Garamond", "Times New Roman", serif;
  --sans: "Archivo", "Helvetica Neue", Arial, sans-serif;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  background: var(--ivory);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

::selection { background: var(--accent); color: var(--ivory); }

img { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }

/* ---------- type utilities ---------- */

.label {
  font-family: var(--sans);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink-soft);
}

.label--accent { color: var(--accent); }

.display {
  font-family: var(--serif);
  font-weight: 500;
  line-height: 1.02;
  letter-spacing: -0.01em;
}

.display em { font-style: italic; font-weight: 400; }

/* ---------- announcement bar ---------- */

.bar {
  background: var(--ink);
  color: var(--ivory);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  text-align: center;
  padding: 10px 16px;
}

.bar a { border-bottom: 1px solid rgba(246, 243, 236, 0.5); }

.bar a:hover { color: var(--accent); border-color: var(--accent); }

/* ---------- navigation ---------- */

.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 26px 40px;
  border-bottom: 1px solid var(--line);
  position: sticky;
  top: 0;
  background: rgba(246, 243, 236, 0.92);
  backdrop-filter: blur(8px);
  z-index: 50;
}

.nav__mark {
  font-family: var(--serif);
  font-size: 30px;
  font-weight: 600;
  letter-spacing: 0.34em;
  text-indent: 0.34em;
}

.nav__links { display: flex; gap: 34px; }

.nav__links a {
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  padding-bottom: 3px;
  border-bottom: 1px solid transparent;
  transition: border-color 0.25s, color 0.25s;
}

.nav__links a:hover { border-color: var(--ink); }

.nav__links a.is-accent { color: var(--accent); }
.nav__links a.is-accent:hover { border-color: var(--accent); }

/* ---------- footer ---------- */

.footer {
  border-top: 1px solid var(--line);
  padding: 40px;
}

.footer__base {
  max-width: 1280px;
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-soft);
}

.footer a:hover { color: var(--accent); }

/* ---------- reveal on scroll ---------- */

.reveal {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity 0.9s cubic-bezier(0.2, 0.6, 0.2, 1),
              transform 0.9s cubic-bezier(0.2, 0.6, 0.2, 1);
}

.reveal.is-in { opacity: 1; transform: none; }

/* ============================================================
   DASHBOARD — campaign room
   ============================================================ */

.dash-head {
  padding: 80px 40px 50px;
  border-bottom: 1px solid var(--line);
}

.dash-head__inner { max-width: 1280px; margin: 0 auto; }

.dash-head h1 { font-size: clamp(44px, 6vw, 84px); max-width: 16ch; }

.dash-head__meta {
  display: flex;
  gap: 40px;
  margin-top: 30px;
  flex-wrap: wrap;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-soft);
}

.dash-head__meta b { color: var(--ink); font-weight: 600; }

/* KPI strip */

.kpis {
  max-width: 1280px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-left: 1px solid var(--line);
}

.kpi {
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 36px 30px 30px;
}

.kpi__value {
  font-family: var(--serif);
  font-size: 56px;
  font-weight: 500;
  line-height: 1;
  margin: 14px 0 6px;
}

.kpi__value sup { font-size: 24px; }

.kpi__delta { font-size: 12px; letter-spacing: 0.08em; color: var(--ink-soft); }

.kpi__delta .up { color: var(--ok); }

.kpi__delta .accent { color: var(--accent); }

/* dashboard sections */

.dash-section { padding: 90px 40px 0; }

.dash-section__head { max-width: 1280px; margin: 0 auto 44px; }

.dash-section__head h2 { font-size: clamp(32px, 4vw, 52px); margin-top: 10px; }

.dash-section__head p { max-width: 60ch; color: var(--ink-soft); font-size: 14px; margin-top: 12px; }

/* phase timeline */

.phases {
  max-width: 1280px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border-top: 2px solid var(--ink);
}

.phase { padding: 30px 26px 10px 0; position: relative; }

.phase + .phase { padding-left: 26px; border-left: 1px solid var(--line); }

.phase::before {
  content: "";
  position: absolute;
  top: -7px;
  left: 0;
  width: 12px;
  height: 12px;
  border-radius: 50%;
  background: var(--accent);
}

.phase + .phase::before { left: 20px; }

.phase__weeks { font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent); }

.phase h3 { font-family: var(--serif); font-size: 26px; font-weight: 500; margin: 8px 0 14px; }

.phase ul { list-style: none; }

.phase li {
  font-size: 13px;
  color: var(--ink-soft);
  padding: 7px 0 7px 18px;
  position: relative;
  border-bottom: 1px solid var(--ivory-deep);
}

.phase li::before { content: "—"; position: absolute; left: 0; color: var(--accent); }

/* chart panels */

.panel-grid {
  max-width: 1280px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px;
}

.panel {
  border: 1px solid var(--line);
  padding: 36px 34px;
  background: #fbf9f4;
}

.panel--wide { grid-column: 1 / -1; }

.panel h3 { font-family: var(--serif); font-size: 26px; font-weight: 500; margin: 8px 0 24px; }

.panel .footnote { font-size: 12px; color: var(--ink-soft); margin-top: 18px; }

/* horizontal bar chart (price architecture) */

.hbar { margin-bottom: 18px; }

.hbar__head { display: flex; justify-content: space-between; font-size: 13px; margin-bottom: 6px; }

.hbar__head b { font-weight: 600; }

.hbar__head span { color: var(--ink-soft); font-size: 12px; letter-spacing: 0.06em; }

.hbar__track { height: 14px; background: var(--ivory-deep); position: relative; }

.hbar__fill {
  position: absolute;
  top: 0;
  bottom: 0;
  background: var(--ink);
  width: 0;
  transition: width 1.1s cubic-bezier(0.2, 0.7, 0.2, 1), left 1.1s cubic-bezier(0.2, 0.7, 0.2, 1);
}

.hbar__fill--accent { background: var(--accent); }

/* budget allocation */

.alloc { display: flex; height: 56px; margin: 10px 0 22px; }

.alloc__seg {
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--ivory);
  font-size: 12px;
  letter-spacing: 0.1em;
  min-width: 0;
  transition: flex-grow 1s ease;
}

.alloc-key { display: grid; grid-template-columns: 1fr 1fr; gap: 10px 24px; }

.alloc-key li { list-style: none; font-size: 13px; color: var(--ink-soft); display: flex; align-items: center; gap: 10px; }

.alloc-key i { width: 12px; height: 12px; display: inline-block; flex: none; }

/* audit table */

.audit { width: 100%; border-collapse: collapse; }

.audit th {
  text-align: left;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-soft);
  font-weight: 500;
  padding: 0 16px 14px 0;
  border-bottom: 1px solid var(--ink);
}

.audit td {
  padding: 14px 16px 14px 0;
  border-bottom: 1px solid var(--line);
  font-size: 14px;
  vertical-align: top;
}

.audit td:first-child { font-weight: 600; width: 26%; }

.audit .bad { color: var(--warn); }

.audit .good { color: var(--ok); }

.pill {
  display: inline-block;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  padding: 4px 10px;
  border: 1px solid currentColor;
  border-radius: 999px;
  white-space: nowrap;
}

/* personas */

.personas {
  max-width: 1280px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}

.persona { border: 1px solid var(--line); padding: 38px 32px; background: #fbf9f4; position: relative; }

.persona--primary { border-color: var(--ink); border-width: 2px; }

.persona__tag {
  position: absolute;
  top: -11px;
  left: 28px;
  background: var(--accent);
  color: var(--ivory);
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  padding: 4px 12px;
}

.persona h3 { font-family: var(--serif); font-size: 28px; font-weight: 500; margin: 10px 0 4px; }

.persona__who { font-size: 12px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--accent); margin-bottom: 16px; }

.persona p { font-size: 14px; color: var(--ink-soft); margin-bottom: 14px; }

.persona__stat { font-family: var(--serif); font-size: 34px; }

.persona__stat small { font-family: var(--sans); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-soft); display: block; }

/* levers checklist */

.levers { max-width: 1280px; margin: 0 auto; border-top: 1px solid var(--line); }

.lever {
  display: grid;
  grid-template-columns: 60px 1.4fr 2fr 130px;
  gap: 26px;
  align-items: baseline;
  padding: 26px 0;
  border-bottom: 1px solid var(--line);
}

.lever__num { font-family: var(--serif); font-style: italic; font-size: 26px; color: var(--accent); }

.lever__name { font-weight: 600; font-size: 15px; }

.lever__why { font-size: 13px; color: var(--ink-soft); }

.lever__cost { text-align: right; font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ok); }

/* pitch banner */

.pitch {
  background: var(--ink);
  color: var(--ivory);
  margin-top: 110px;
  padding: 100px 40px;
}

.pitch__inner { max-width: 1280px; margin: 0 auto; display: grid; grid-template-columns: 1.4fr 1fr; gap: 60px; align-items: center; }

.pitch h2 { font-size: clamp(36px, 4.5vw, 60px); margin: 16px 0 22px; }

.pitch p { color: rgba(246, 243, 236, 0.7); font-size: 15px; max-width: 52ch; }

.pitch__nums { display: grid; gap: 28px; }

.pitch__num { border-left: 1px solid rgba(246, 243, 236, 0.3); padding-left: 24px; }

.pitch__num b { font-family: var(--serif); font-size: 44px; font-weight: 500; display: block; line-height: 1.1; }

.pitch__num span { font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: rgba(246, 243, 236, 0.6); }

.pitch__num .accent { color: var(--accent); }

/* ============================================================
   REPORT — long-form campaign report
   ============================================================ */

.report {
  max-width: 1280px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 250px 1fr;
  gap: 70px;
  padding: 70px 40px 0;
  align-items: start;
}

/* table of contents */

.toc {
  position: sticky;
  top: 110px;
}

.toc ol { list-style: none; counter-reset: toc; }

.toc a {
  counter-increment: toc;
  display: block;
  font-size: 12px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-soft);
  padding: 10px 0 10px 16px;
  border-left: 1px solid var(--line);
  transition: color 0.25s, border-color 0.25s;
}

.toc a::before { content: counter(toc, decimal-leading-zero) "  "; color: var(--accent); }

.toc a:hover { color: var(--ink); border-left-color: var(--accent); }

/* prose */

.prose { max-width: 760px; }

.prose section { padding-bottom: 70px; margin-bottom: 70px; border-bottom: 1px solid var(--line); }

.prose section:last-child { border-bottom: none; }

.prose h2 {
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(30px, 3.6vw, 44px);
  line-height: 1.05;
  margin: 10px 0 24px;
}

.prose h2 em { font-style: italic; font-weight: 400; }

.prose h3 {
  font-family: var(--serif);
  font-weight: 600;
  font-size: 23px;
  margin: 40px 0 14px;
}

.prose h4 {
  font-size: 12px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 30px 0 10px;
}

.prose p { font-size: 15px; color: var(--ink-soft); margin-bottom: 16px; }

.prose p b, .prose li b { color: var(--ink); }

.prose ul, .prose ol { margin: 0 0 18px 0; padding-left: 20px; }

.prose li { font-size: 15px; color: var(--ink-soft); margin-bottom: 8px; }

.prose li::marker { color: var(--accent); }

.prose table { width: 100%; border-collapse: collapse; margin: 20px 0 26px; }

.prose th {
  text-align: left;
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-soft);
  font-weight: 500;
  padding: 0 14px 12px 0;
  border-bottom: 1px solid var(--ink);
}

.prose td {
  padding: 12px 14px 12px 0;
  border-bottom: 1px solid var(--line);
  font-size: 14px;
  vertical-align: top;
  color: var(--ink-soft);
}

.prose td:first-child { color: var(--ink); font-weight: 600; }

/* example + tip boxes */

.example {
  border: 1px solid var(--line);
  background: #fbf9f4;
  padding: 28px 30px 24px;
  margin: 24px 0;
  position: relative;
}

.example::before {
  content: attr(data-label);
  position: absolute;
  top: -9px;
  left: 22px;
  background: var(--ink);
  color: var(--ivory);
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  padding: 3px 12px;
}

.example p, .example li { font-size: 14px; }

.example .script { font-size: 14px; color: var(--ink-soft); }

.example .script b { color: var(--ink); }

.tip {
  border-left: 2px solid var(--accent);
  padding: 4px 0 4px 22px;
  margin: 24px 0;
}

.tip p { margin-bottom: 6px; }

.tip p:first-child {
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 8px;
}

/* before / after */

.ba { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin: 24px 0; }

.ba > div { border: 1px solid var(--line); padding: 24px 22px 18px; position: relative; }

.ba > div::before {
  position: absolute;
  top: -9px;
  left: 18px;
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  padding: 3px 12px;
}

.ba .before::before { content: "Before — today"; background: var(--warn); color: var(--ivory); }

.ba .after { background: #fbf9f4; }

.ba .after::before { content: "After — the fix"; background: var(--ok); color: var(--ivory); }

.ba p { font-size: 14px; }

/* copy-paste block */

.copyblock {
  background: var(--ivory-deep);
  border: 1px dashed var(--line);
  padding: 18px 20px;
  font-size: 13px;
  line-height: 1.8;
  color: var(--ink);
  margin: 16px 0 24px;
  word-break: break-word;
}

/* report section eyebrow */

.prose .eyebrow {
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--accent);
}

/* responsive */

@media (max-width: 960px) {
  .report { grid-template-columns: 1fr; gap: 30px; }
  .toc { position: static; }
  .ba { grid-template-columns: 1fr; }
}

@media (max-width: 960px) {
  .nav { padding: 20px 24px; }
  .nav__links { display: none; }
  .dash-section, .dash-head { padding-left: 24px; padding-right: 24px; }
  .personas { grid-template-columns: 1fr; }
  .panel-grid, .pitch__inner { grid-template-columns: 1fr; }
  .kpis { grid-template-columns: 1fr 1fr; }
  .phases { grid-template-columns: 1fr; border-top: none; border-left: 2px solid var(--ink); }
  .phase { padding: 20px 0 20px 26px !important; border-left: none !important; }
  .phase::before { left: -7px !important; top: 26px; }
  .lever { grid-template-columns: 1fr; gap: 6px; }
  .lever__cost { text-align: left; }
}